A free 1-hour workshop for business owners who are done guessing who to sell to. Bring your business and your questions. Leave knowing exactly who you are talking to.
Made for people building a business next to a full-time job.
You started something on the side. You post, people like it, and nobody buys. Or you post, and it's just crickets. Or you made a sale or two and you still can't explain where the next one will come from.
It's usually not an effort problem. You're working hard. It's a clarity problem. You're talking to "anyone who might need this" instead of one person with one problem they want fixed right now.
When you know who that person is, everything gets easier: what you post, what you say in a DM, what you charge, and who you stop chasing.
You talk to everyone, so your message lands with no one. Sales feel random.
You can name the person, the problem, and the words they use. Your message finally clicks.
We work through it together, live, using your business as the example.
in one hour
What you actually solve, and where that problem shows up in someone's life, work, and relationships.
Why they need it fixed now instead of next month or next year.
Who they are, what they want, what keeps them up at night, and what they're afraid of.
The exact language they use to describe the problem, so your message sounds like them and not like marketing.
Bring your business. I'll coach a few people live, so everyone can see how this works on a real offer.
The SN Collective
Stephanie Nwegbo is a clinical research professional and the owner of Aurora Pharma Consulting. Through The SN Collective, she helps people in healthcare, clinical research, and STEM turn what they already know into a business that runs next to their 9 to 5. She knows the juggle firsthand: the late nights, the side projects, and the big question of who will actually pay for what you know. Her rule is simple: get clear on the problem and the person first, then build.
"I've spent about 12 years in clinical research and have owned more than 10 businesses, most of them built while working full-time."
One hour. Your business. Your people, finally clear.
Sunday, December 6 · 5:30 to 6:30 PM ET (4:30 CT) · Live on Zoom · Free